The Museum of the American Cocktail is Open


Touring the Cocktail-55

Throughout its two-century-old history, the cocktail has influenced music, theater, art, film, and politics around the world. The Museum of the American Cocktail is a nonprofit organization that celebrates this true American cultural icon. The New Orleans collection has reopened inside the Southern Food and Beverage Museum.

Founded by Dale DeGroff, and several of the world’s most passionate cocktail authorities and historians, the Museum of the American Cocktail seeks to advance the profession and increase consumer knowledge of mixology while stressing the importance of responsible drinking. Our mission is to create a self-sustaining museum and tourist attraction that celebrates and preserves a rich aspect of American culture, while providing educational resources for professionals and the public in the fine art of crafting the cocktail through a series of mixology seminars conducted by the world’s foremost authorities on cocktail history and American cocktails. We also aim to broaden career opportunities in the spirits industry and encourage more participation from women and members of under-represented groups in the field.

Please check the MoTAC website here for more information. Interested in supporting the museum and getting a discount on many of our ticketed events? Become a SoFAB Member!




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  1. By New Orleans EAT, DRINK, DO, SEE « Delicious Musings on September 15, 2011 at 7:10 pm

    […] Food & Beverage Museum, The Museum of American Cocktail is located inside the SFBM. If you appreciate food and drink this museum is a smart […]

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