The Future Home of SoFAB

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As you may have heard, SoFAB is getting ready to move on to bigger and better things in 2014! Our new home will be a 30,000 square foot building at 1504 Oretha Castle Haley Boulevard. Architectural renderings from the Office of Jonathan Tate are shown above of the proposed exterior and interior.

SoFAB will have a ribbon cutting ceremony at the new space on September 29, 2014.

The existing building at 1504 O.C. Haley Blvd.- the former Dryades Market – will be converted into the home of the Southern Food and Beverage Museum.  The museum, known as SoFAB, is the award-winning, unique museum of culinary culture and history.  Plans for the building include the Museum of the American Cocktail the Leah Chase Louisiana Gallery,  the Gallery of the States, and La Galerie d’Absinthe.  The Gallery of the States will feature exhibits which transport visitors on a culinary journey to the other states of the South and the District of Columbia.

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The project also includes the Rouses Demonstration Kitchen by Jenn-Air/Whirlpool as well as Purloo, a full service restaurant and bar operated by Chef Ryan Hughes, that will be integral parts of the museum experience.

The SoFAB Culinary Library and Archive is now open just down the street at 1609 O.C. Haley Blvd. The non-circulating culinary library is open to the public for research and browsing. When all the collections are cataloged, it will be home to over 11,000 cookbooks as well as many documents and other archival materials reflecting the culinary history of the city and state. This library is the first library in this neighborhood in the last 40 years.

This is incredibly exciting for us, and we want to keep all of our new and old followers in the loop. We’ll be sharing information about our progress on this page as well as on our Facebook and Twitter feeds. You can sign up for our weekly newsletter to have more updates delivered to your inbox.



The building we are renovating used to be the Dryades Street Market, a bustling center of commerce for food in the Uptown area that opened in 1849. Learn more about the history of Dryades Street here.

If you want to support the museum and this big next step, please consider becoming a member here, donating here, or even just letting us know your thoughts by emailing info@southernfood.org

Read Judy Walker’s article in the Times Picayune about the big move by following this link. Read more about the redevelopment happening already on Oretha Castle Haley Boulevard in this article by Fox 8. WWLTV discusses the upcoming revitalization of the O.C. Haley corridor here. This article from the Gambit also discusses the planned revitalization of O. C. Haley Boulevard, and even talks about us!

Check out the start of Dr. Bob’s new project for the museum! These will be hanging over each state’s exhibit, filled out with Dr. Bob’s signature style. Check our Facebook Album for more photos.